ALI
DISCOVER MY PROJECTS ︎︎︎
As a graphic designer and art director, I'm looking to expand my horizons and develop my graphic knowledge by drawing inspiration from artists, cultures and images from all over the world. I like to think that the design profession doesn't fit into any box, but draws from everywhere to express itself.
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Cambridge Satchel
2024 - ART DIRECTION
As Head of Image for the Cambridge Satchel brand, I collaborated closely with the Head of Marketing and led the design team to redefine the brand’s visual identity, graphic charter, and positioning. My role is to craft a strong, cohesive visual identity that aligns with the brand's current needs, while organizing and overseeing all photoshoots and key artistic choices. I am deeply involved not only in graphic design but also in shaping the aesthetic direction of products, events, windows design, and creative collaborations. Our most recent brand collaborations were Hello Kitty and Universal Studio.
As Head of Image for the Cambridge Satchel brand, I collaborated closely with the Head of Marketing and led the design team to redefine the brand’s visual identity, graphic charter, and positioning. My role is to craft a strong, cohesive visual identity that aligns with the brand's current needs, while organizing and overseeing all photoshoots and key artistic choices. I am deeply involved not only in graphic design but also in shaping the aesthetic direction of products, events, windows design, and creative collaborations. Our most recent brand collaborations were Hello Kitty and Universal Studio.
BDK parfums
2023 - SOCIAL MEDIA SPECIAL
For this project, I collaborated with BDK Parfums to create a series of compelling social media posts designed to showcase their signature fragrance, Rouge Smoking. The client sought to emphasize the perfume's composition and the elegance of its bottle design through a blend of captivating animations and visuals. To achieve this, I developed a creative approach that played with dynamic light and shadow contrasts, evoking a sense of mystery and allure. The aim was to highlighted the key ingredients of the fragrance while maintaining a sophisticated, intriguing aesthetic that resonates with the brand's identity.
For this project, I collaborated with BDK Parfums to create a series of compelling social media posts designed to showcase their signature fragrance, Rouge Smoking. The client sought to emphasize the perfume's composition and the elegance of its bottle design through a blend of captivating animations and visuals. To achieve this, I developed a creative approach that played with dynamic light and shadow contrasts, evoking a sense of mystery and allure. The aim was to highlighted the key ingredients of the fragrance while maintaining a sophisticated, intriguing aesthetic that resonates with the brand's identity.
Objectif Festival
2023 - VISUAL IDENTITY
Creation of a photography festival for the city of Chartres, to showcase well-known and emerging photography artists.
Creation of a photography festival for the city of Chartres, to showcase well-known and emerging photography artists.
Morphea
2024 - BRANDING
Creation of the visual identity for Morphea, a cosmetic brand created with natural products.
Creation of the visual identity for Morphea, a cosmetic brand created with natural products.