ALICE BUQUEN
Cambridge Satchel
Branding
Edition
Photography
Creative process - Image editing
Informations
alicebuquen@orange.fr
As a graphic designer and art director, I'm looking to expand my horizons and develop my graphic knowledge by drawing inspiration from artists, cultures and images from all over the world. I like to think that the design profession doesn't fit into any box, but draws from everywhere to express itself.
I currently oversee the visual direction of three brands: Cambridge Satchel, Swaine, and Raynes. Working closely with the heads of marketing, I lead the design teams in redefining each brand’s visual and graphic identity, as well as their overall positioning. My role involves crafting a strong and coherent image that reflects the evolving needs of each brand, while directing all key artistic decisions — from concept to execution. This includes managing photo shoots, guiding product aesthetics, curating event and window designs, and steering creative collaborations. Based between Paris and London, I bring a cross-cultural creative perspective to the heritage and craftsmanship of these British brands.
︎Professional Experiences
Cambridge Satchel
Head of Image
Since June 2024
Publicis Conseil (Paris)
Junior Graphic designer
Previously Assistant Art Director
June 2023-March 2024
Coco Coffice (Barcelona, Spain)
Digital Community Management
and Marketing Strategy
Print design
June-July 2021
Reconsider (Barcelona, Spain)
Social media Direction
June-July 2021
Free-lance Graphic Designer
-Visual Identity
-Brochure and poster design
-Social network communication
-Illustration
-Album Cover
Since July 2019
︎Education
ECV (Paris-France)
Master in Graphic Design
2019-2023
NYIT New York Institute of Technology
(New York City, USA)
Bachelor of Fine Art
Major : Graphic Design
Named on the Presidential Honor List
2021-2022
Ecole Penninghen (Paris-France)
First Year of Bachelor in Applied Art
2018-2019
Photoshoot for Cambridge Satchel summer collection. Photography by Louis Westerloppe.