CAMBRIDGE SATCHEL
Visual identity
Photoshoot and campains
Store opening
Brand Alignment
Creative team managment
Photoshoot and campains
Store opening
Brand Alignment
Creative team managment
When I joined Cambridge Satchel, I undertook a complete reworking of the brand’s visual identity. I was entrusted with redefining the graphic charter and colour palette, updating the logos and refining the positioning in order to develop a strong and consistent strategy. This was conceived as a true 360° project, where every element reinforces the others. The campaigns and photoshoots were designed not only to showcase the products, but to strengthen the brand’s tone of voice and sharpen its positioning — shaping how the brand speaks to and connects with its audience. After assembling and leading a dedicated creative team — including a graphic designer, stylist, videographer, photographer, and set designer — we successfully executed the vision. Together, we produced and delivered more than 20 photo and video campaigns, all of which I had the opportunity to creatively direct. Wealso had the privilege of contributing to high-profile collaborations with partners such as Universal Studios, Hello Kitty, Harvard University, National Galery, among others.
MAIN CAMPAIGNS
THE ARTISAN COLLECTION
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SPRING SUMMER 2026
AUTUMN WINTER 2025
SOFT COLLECTION 2025
SPRING SUMMER 2025
BRAND COLLABORATIONS
Brand collaborations play an essential role in shaping Cambridge Satchel’s image. The brand works with both culturally resonant partners, such as Hello Kitty, Wicked and Miffy, and established institutions with strong heritage, including Ivy League universities, Cambridge University and The National Gallery. Each collaboration calls for a careful meeting of two creative identities: staying true to Cambridge Satchel’s own visual language while thoughtfully introducing the partner’s universe. Through an ongoing creative exchange, the aim is to develop a final expression that feels coherent, authentic and aligned with both brands.
Founded in 1750, Swaine is a historic British luxury accessories house with a distinct heritage and a different clientele. Working with such a legacy brand required balancing tradition with innovation, respecting established codes while bringing a renewed creative vision. I revisited the brand guidelines, analyzed the evolution of its logos and visual universe through the centuries, and developed campaigns and photoshoots designed to modernize the brand without losing its refined British gentleman spirit. The goal was clear: to honour Swaine’s heritage while positioning it confidently in a contemporary luxury landscape.
I am also responsible for the creative consistency of new stores. The brand is expanding into new countries, which means that Swaine's identity must be clear and a common theme must be maintained in our new stores.
LAST CAMPAIGNS
SPRING SUMMER 25
AUTUMN WINTER 26
NEW STORES OPENINGS
Since 2025, Swaine has entered a new phase of international expansion, opening its heritage to a wider global audience. I had the opportunity to contribute to the creative development of this retail vision by working closely with the architects from Othello agency on the Swaine stores in Montreux Switzerland, Beverly Hills Los Angeles and on Avenue George V in Paris.
Being involved in the process from the initial idea to the final execution was a particularly enriching experience. From concept development and floor plans to material choices, architectural details and discussions with the construction teams, I was able to discover new areas of expertise and take part in the creation of a store from beginning to end.
The Beverly Hills and Montreux’s stores has now come to life, while the George V store in Paris is currently under construction.
BEVERLY HILLS PROJECT - FROM PLANS
TO REALITY
BDK PARFUMS
The project for BDK Parfums centered on reimagining the iconic bottle of Rouge Smoking by creating a deeper, more intense visual atmosphere.
I developed illustrated renderings inspired by the fragrance’s key ingredients, playing with smoky textures and rich, bold colors to evoke warmth and sensuality. The project also included motion design and digital animations for the brand’s online platforms.
GAITÉE LYRIQUE
The project for La Gaîté Lyrique involved a complete visual identity redesign for this immersive cultural space.
La Gaîté Lyrique hosts exhibitions, live performances, concerts, talks, workshops, and digital art events. The new identity was conceived to reflect its hybrid and forward-thinking programming — blending music, contemporary art, and digital culture. The challenge was to create a flexible and expressive visual system capable of adapting to a wide variety of formats while capturing the venue’s experimental and immersive spirit.
MORPHEA
Morphea is an emerging cosmetics brand for which I developed the visual identity and packaging design.
The concept was built around a soft, skin-friendly universe. This gentle and non-aggressive approach was expressed through a delicate color palette and smooth, organic shapes, creating a calming and reassuring aesthetic that reflects the brand’s philosophy.
Editorial design has been a central part of my studies, leading me to develop several book and magazine layouts exploring narrative, structure, and visual rhythm.
CONTRASTE
120 PAGESA4
CONTRASTE is a magazine created in collaboration with Axelle Calif and Chiara Givone. It explores the social and cultural contrasts between Parisian suburbs — some extremely affluent, others underprivileged.
The publication highlights emerging talents from these areas, giving space to their culture, voices, and stories. The editorial approach balances strong visual identity with thoughtful storytelling.
COSOMOBOOK
88 PAGES
COSMOBOOKS is a multi-volume book series dedicated to space exploration and the history of space conquest. The iconographic research was particularly compelling, combining archival imagery, scientific visuals, and structured layouts to create an immersive and informative reading experience.
OLIVIA BEE
22 PAGESI designed a photobook featuring the work of Olivia Bee. Her universe is intimate, dreamy. Capturing youth, spontaneity, and nostalgia through soft light and raw authenticity.
In parallel, I developed visual materials for a photography festival in which she was prominently exhibited, extending her poetic aesthetic into a broader spatial and graphic experience.
