CAMBRIDGE SATCHEL

Visual identity
Photoshoot and campains
Store opening
Brand Alignment
Creative team managment

When I joined Cambridge Satchel, I undertook a complete reworking of the brand’s visual identity. I was entrusted with redefining the graphic charter and colour palette, updating the logos and refining the positioning in order to develop a strong and consistent strategy. This was conceived as a true 360° project, where every element reinforces the others. The campaigns and photoshoots were designed not only to showcase the products, but to strengthen the brand’s tone of voice and sharpen its positioning — shaping how the brand speaks to and connects with its audience. After assembling and leading a dedicated creative team — including a graphic designer, stylist, videographer, photographer, and set designer — we successfully executed the vision. Together, we produced and delivered more than 20 photo and video campaigns, all of which I had the opportunity to creatively direct. Wealso had the privilege of contributing to high-profile collaborations with partners such as Universal Studios, Hello Kitty, Harvard University, National Galery, among others.

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